SOYJOY® Japan

Brand Awareness Microsite

Soyjoy fruit bars was not getting enough awareness in local supermarkets and the client wanted to launch a microsite that reinforce the goodness of soyjoy and its many benefits. The idea was to create an interactve and engaging microsite targeted at generally women / office workers who wanted a quick snack. A story was developed about 4 different characters who worked in an office / forest environment where magical things happen. There is a magical fruit tree that could bear all flavours of the soyjoy bar and a trampoline that could send you up to the sky. A interactive game based on the benefits of soyjoy bar and a small social platform was also created for the site.

Illustrations by Sokkuan.