Zalando + Viktor&Rolf
Viktor & Rolf Limited Edition Collection
Dutch design duo Viktor & Rolf launched their debut conscious collection for Zalando. The collection 'Viktor & Rolf for Zalando RE:CYCLE', is made and crafted from excess stock and recycled garments from Zalando. They took returned apparel items which were no longer sold and create new womens' clothing from them. Consisting of 16 pieces of tops, skirts and jeans. This unique and sustainable haute couture fashion aims to appeal to a wider audience.
For the launch, a mini-microsite in the Zalando e-commerce site and social media assets were created to create hype and introduce the special collection. It showcases a short, fun video and an Interactive lookbook collection.
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